The e-commerce market in India is thriving; estimates say it will touch a whopping $200 billion by 2026. Every Indian company needs something more than a good website and competitive prices to stand apart—the solution: storytelling. In simpler words, you could weave your brand into a grand narrative that captures customers’ imaginations and makes them...
Author: Indu N (Indu N)
How to Use AI Tools for Smarter E-commerce Marketing
The Indian e-commerce market is in a different space altogether expected to reach $200 billion in 2026. To stand out, it requires more than just luck; it requires smarts. Enter AI tools-your secret weapon to hone marketing, cut costs, and gain customers. From personalizing pitches to predicting trends, AI turns the game in favor of...
How to Optimize Product Pages for Higher Conversions in India
Running an e-commerce store in India is akin to setting up one among myriad beautiful stalls in a bazaar- the traffic is full of people’s attention, and your product pages are the storefront. Online shopping is projected to rise to a whopping $200 billion by 2026, and that is where the magic happens: converting the...
Boosting E-commerce with Local SEO: A Guide for Indian Brands
India’s e-commerce scene is a goldmine, projected to hit $200 billion by 2026, but standing out in this crowded bazaar is no cakewalk. For brands—big or small—local SEO is the secret sauce to connect with nearby customers and drive sales. It’s not just about ranking high on Google; it’s about being the go-to shop for...
Top Retargeting Tactics to Win Back E-commerce Shoppers
Running an e-commerce store means you’ve seen it happen: shoppers fill their carts, then vanish. That’s cart abandonment, and it’s a sting every online seller feels 70% of carts get ditched, according to a 2023 Baymard study. But here’s the good news: those lost shoppers aren’t gone for good. You can lure them back with...
Data-Driven E-commerce: Using Analytics to Boost Sales
Setting up an online store today is like walking into the marketplace without the slightest idea of what is happening around you. Unless you are carrying data, analytics is your only light source. So now, your figures become your secret weapon for increasing sales. Whether it is handmade jewellery or Supertech gadgets, by combining analytics...
The Benefits of Multi-Channel Selling for E-commerce in India
Running an e-commerce business in India is like riding a rocket—fast-paced, thrilling, and full of potential. But with millions of shoppers hopping between platforms, sticking to just one sales channel can feel like leaving money on the table. That’s where multi-channel selling swoops in. It’s all about spreading your wings across marketplaces, social media, and...
How to Use LinkedIn for B2B E-commerce Networking
If you are in the B2B e-commerce business, you know networking is the heartbeat of growth. It is not merely selling and relationship-building that is crucial; hence, they open doors for partnerships, clients, and opportunities. Such an action calls for LinkedIn: ” There are over 900 million users on this platform who can connect with...
The Role of Augmented Reality in E-commerce Product Previews
Picture shopping on the web and “trying” out the couch in your living room to see how a pair of sunglasses looks on your face without leaving the screen. This is the wondrous thing that augmented reality (AR) has brought to the e-commerce market. For online stores, AR is certainly not a gimmick; it is...
Leveraging Chatbots for 24/7 E-commerce Customer Service
Running an e-commerce store is a round-the-clock gig. Customers shop at all hours, whether midnight snack cravings or early-morning gift hunts and expect answers fast. Enter chatbots: the tireless digital helpers transforming how online businesses handle support. If you want to keep your customers happy without burning out your team (or your budget), leveraging chatbots...