Running an e-commerce store in India is akin to setting up one among myriad beautiful stalls in a bazaar- the traffic is full of people’s attention, and your product pages are the storefront. Online shopping is projected to rise to a whopping $200 billion by 2026, and that is where the magic happens: converting the...
India’s e-commerce scene is a goldmine, projected to hit $200 billion by 2026, but standing out in this crowded bazaar is no cakewalk. For brands—big or small—local SEO is the secret sauce to connect with nearby customers and drive sales. It’s not just about ranking high on Google; it’s about being the go-to shop for...
Running an e-commerce store means you’ve seen it happen: shoppers fill their carts, then vanish. That’s cart abandonment, and it’s a sting every online seller feels 70% of carts get ditched, according to a 2023 Baymard study. But here’s the good news: those lost shoppers aren’t gone for good. You can lure them back with...
Setting up an online store today is like walking into the marketplace without the slightest idea of what is happening around you. Unless you are carrying data, analytics is your only light source. So now, your figures become your secret weapon for increasing sales. Whether it is handmade jewellery or Supertech gadgets, by combining analytics...
Running an e-commerce business in India is like riding a rocket—fast-paced, thrilling, and full of potential. But with millions of shoppers hopping between platforms, sticking to just one sales channel can feel like leaving money on the table. That’s where multi-channel selling swoops in. It’s all about spreading your wings across marketplaces, social media, and...
If you are in the B2B e-commerce business, you know networking is the heartbeat of growth. It is not merely selling and relationship-building that is crucial; hence, they open doors for partnerships, clients, and opportunities. Such an action calls for LinkedIn: ” There are over 900 million users on this platform who can connect with...
Picture shopping on the web and “trying” out the couch in your living room to see how a pair of sunglasses looks on your face without leaving the screen. This is the wondrous thing that augmented reality (AR) has brought to the e-commerce market. For online stores, AR is certainly not a gimmick; it is...
Running an e-commerce store is a round-the-clock gig. Customers shop at all hours, whether midnight snack cravings or early-morning gift hunts and expect answers fast. Enter chatbots: the tireless digital helpers transforming how online businesses handle support. If you want to keep your customers happy without burning out your team (or your budget), leveraging chatbots...
India’s festive seasons are like a turbo boost for e-commerce, turning quiet online stores into buzzing marketplaces overnight. From August, when Raksha Bandhan is celebrated, to October, when Diwali and Christmas fall, these festive occasions create a great deal of excitement with all the shopping and sales mushrooming for anyone running an online business or...
Running an e-commerce business is no small task on its own. On the one hand, there are stocks to manage, services to keep happy, and marketing activities to keep many of these buyers arriving. On the other hand, advertising through Google Ads Smart Campaigns comes into the picture. Think of them as hands-on assistants that...
