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The Impact of Festive Seasons on E-commerce Sales in India
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The Impact of Festive Seasons on E-commerce Sales in India

India’s festive seasons are like a turbo boost for e-commerce, turning quiet online stores into buzzing marketplaces overnight. From August, when Raksha Bandhan is celebrated, to October, when Diwali and Christmas fall, these festive occasions create a great deal of excitement with all the shopping and sales mushrooming for anyone running an online business or...